Athlete Agency

We believe that athletes are powerful role models, fan favourites, social changemakers and compelling brand spokespersons.

And whether it's the generational story of Vlad Guerrero Jr., the impact of Coach John Herdman on soccer in Canada, the enduring legacy of Hayley Wickenheiser, or the decade of snowboarding dominance of Mark McMorris – your brand can become an active part of what these athletes accomplish.

If you’d like to build your brand’s conversation with consumers, flexible sponsorship opportunities are available that directly connect our athletes and sport personalities with your marketing objectives.

For more information, please contact Dan Kuzmarov, Vice President, Business Development.

Hayley Wickenheiser


John Herdman

Mark McMorris

Carey Price

Mitch Marner

Brad Gushue

Jon Montgomery

ERIN Brooks

Natalie Spooner

Meaghan Mikkelson

Alannah Yip

Charles Hamelin

Brendan Gallagher


Noah Bowman

Jade Iginla

Marielle Thompson

Juraj Slafkovsky

Reece Howden

Brooke D'Hondt

Craig McMorris

Gilmore Junio

Rosie MacLennan

Melissa Bishop

Skylar Park

Matt Berger

Erica Wiebe

Spencer O'Brien

Josh Dueck

Patrick Anderson

Athlete Agency