Athlete Agency

We believe that athletes are powerful role models, fan favourites, social changemakers and compelling brand spokespersons.

And whether it's the generational story of Vlad Guerrero Jr., the impact of Coach John Herdman on soccer in Canada, the enduring legacy of Hayley Wickenheiser, or the decade of snowboarding dominance of Mark McMorris – your brand can become an active part of what these athletes accomplish.

If you’d like to build your brand’s conversation with consumers, flexible sponsorship opportunities are available that directly connect our athletes and sport personalities with your marketing objectives.

For more information, please contact Dan Kuzmarov, Vice President, Business Development.

Hayley Wickenheiser


Mark Messier

John Herdman

Carey Price

Mark McMorris

Mitch Marner

Brad Gushue

Tessa Virtue

Jon Montgomery

Natalie Spooner

Meaghan Mikkelson


Charles Hamelin

Alannah Yip

Luke Prokop

Brendan Gallagher

Noah Bowman

Jade Iginla

Juraj Slafkovsky

Kirby Dach

Marielle Thompson

Brady Leman

Reece Howden

Brooke D'Hondt

Kaillie Humphries

Craig McMorris

Gilmore Junio

Aaron Brown

Rosie MacLennan

Melissa Bishop

Skylar Park

Matt Berger

Spencer O'Brien

Erik Guay

Josh Dueck

Patrick Anderson

ERIN Brooks

Athlete Agency