Athlete Agency

We believe that athletes are powerful role models, fan favourites, social changemakers and compelling brand spokespersons.

And whether it's the generational story of Vlad Guerrero Jr., the impact of Coach John Herdman on soccer in Canada, the enduring legacy of Hayley Wickenheiser, or the decade of snowboarding dominance of Mark McMorris – your brand can become an active part of what these athletes accomplish.

If you’d like to build your brand’s conversation with consumers, flexible sponsorship opportunities are available that directly connect our athletes and sport personalities with your marketing objectives.

For more information, please contact Dan Kuzmarov, Vice President, Business Development.

Dr. Hayley Wickenheiser


Mark McMorris

Nazem Kadri

Mitch Marner

Matt Berger

Brad Gushue

John Herdman

Toby Fournier

Carey Price

ERIN Brooks

Natalie Spooner

Meaghan Mikkelson


Alannah Yip

Brendan Gallagher

Charles Hamelin

Noah Bowman

Marielle Thompson

Jade Iginla

Juraj Slafkovsky

Reece Howden

Craig McMorris

Gilmore Junio

Aaron Brown

Rosie MacLennan

Melissa Bishop

Skylar Park

Erica Wiebe

Spencer O'Brien

Erik Guay

Josh Dueck

Patrick Anderson

Georges "The Rock" Laraque

Athlete Agency