Alice Sergent, MA, Sport Management

Alice is a graduate of Leeds Beckett University's Event Management BA progam, where she captained the varsity swim team.

She went on to complete her MA in Sport Management at the University of San Francisco. While in the Bay Area, she also spent the season interning with the San Francisco Giants in their partnership department.

Before joining Manifesto as our Senior Manager, Brand and Sponsorship, Alice spent nearly five years as an in-house strategic partner within the Facebook Global Business Marketing Team with MKTG (Dentsu).

Alice's varied experience includes notable global events, leading franchises, sport organizations, brands and charities like London 2012, Rugby Sevens World Cup, Rugby USA, San Jose Sharks, Manchester City FC, Levi's, and the Canadian Cancer Society.

A French native, Alice is fluent in both French and English and was raised accross Asia and Africa in Cambodia, Malawi, Philippines, Tunisia and Cote d'Ivoire and has professional experience in the UK, Australia, United States and Canada.

As a "third-culture kid," her multicultural background brings a breadth of international insight and experience to her work.

Manifesto represents an accomplished group of Canadian sport personalities, leaders and difference makers including Olympic gold medalists Hayley Wickenheiser, Tessa Virtue, Jon Montgomery, Rosie MacLennan, Adam van Koeverden, Kaillie Humphries, Erica Wiebe, Meaghan Mikkelson, Natalie Spooner, Marielle Thompson and Charles Hamelin.

And high performance, Olympic and Paralympic athletes including sprinter Aaron Brown; World Champion Erik Guay; visionary coach John Herdman; X Games silver medalist Noah Bowman; X Games gold medalist and Paralympic Champion Josh Dueck; selfless Olympian Gilmore Junio; World Championship silver medalist (800m) Melissa Bishop; broadcast personality Craig McMorris; emerging ski cross star Reece Howden; teenage snowboard phenom Brooke D'Hondt; and 20-time X Games medalist and three-time Olympic bronze medalist Mark McMorris.

We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto FC striker Jozy Altidore; Toronto Maple Leafs star Mitch Marner; Canada's breakout female tennis star Leylah Fernandez and Montreal Canadiens Brendan Gallagher and Carey Price.

Connect with Alice Sergent, Senior Manager, Brand and Sponsorship.

Russell Reimer, MCS

Dan Kuzmarov, BA, LLB

JEFF Daniels, BA, Tourism

Alice Sergent, MA, Sport Management

Phoebe Balshin, BComm, Marketing

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