Russell Reimer, MCS
Russell is the founder and president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, Olympic, pro and action sports athlete management, and major event bid strategy and fund development.
An active member in Canada's sport scene, Russell developed an award-winning program to promote tobacco-free lives to youth (Sport For Life), founded a growing community movement promoting FREE sport discovery for kids (All Sport One Day), served as the chair of the Country's first civic sport policy steering committee in Calgary, and led the bid for X Games Calgary.
Russell has worked successfully with world leaders in sport for the past 20 years – including eight World Championships, nine Olympic Games, over 25 World Cups and the Calgary 2026 Olympic and Paralympic Winter Games bid – as an executive event volunteer, athlete brand and marketing advisor, national sponsorship activation lead, execuitve producer, lead writer, event fund developer and bid strategist.
Russell has received several recognitions and awards in content development, marketing and sport tourism including:
- Awarded a special documentary screening at TIFF 2018 for the worlwide theatrical premiere of Unbroken: The Snowboard Life of Mark McMorris
- Recipient, Mayor’s Award for Corporate Excellence in Sport (Calgary) for client Intact Insurance (2011)
- Finalist, Canadian Sport Tourism Alliance (CSTA) Sport Event of the Year Award for clients Travel Alberta/WinSport Canada (2010)
- Recipient, Canadian Sport Award for Corporate Excellence in Sport for client Intact Insurance for Speed Skating Canada activation (2010)
- Recipient, Avenue Magazine’s Top 40 Under 40, Class of 2009
- Finalist, ALTO Travel Alberta Industry Award for client WinSport Canada (2009)
- Recognized by U of C as one of "40 Students that will Wow the World” (2006)
- Sport For Life received the inaugural Barb Tarbox Award for Excellence in Tobacco Prevention (2005)
Clients and Projects
His clients and projects include: X Games Calgary, Canadian Olympic Committee, Calgary 2026 Olympic and Paralympic Games Bid Corporation, The City of Calgary, Freestyle Canada (CFSA), Rock the Rink Tour, Organizing Committee Calgary (Speed Skating Canada), CBC Sports, Tourism Calgary, KidSport Canada, Calgary Sport Tourism Authority, PGA TOUR Champions Shaw Charity Classic, AthletesCAN, Red Bull Canada and Red Bull USA, Burton Snowboards, Intact Insurance, Canada Snowboard (CSF), WinSport Canada, Sport Calgary, AADAC, TSN/Bell Media, SaltLake2002.com, Quokka Sports, NBCOlympics.com, ABC Sports/ESPN and NBC Sports.
Manifesto represents an accomplished group of Canadian sport personalities, leaders and difference makers including Olympic gold medalists Hayley Wickenheiser, Tessa Virtue, Jon Montgomery, Rosie MacLennan, Denny Morrison, Adam van Koeverden, Kaillie Humphries, Maëlle Ricker, Erica Wiebe, Meaghan Mikkelson, Natalie Spooner, Marielle Thompson, Dara Howell, Justin Kripps, Charles Hamelin, and Brady Leman.
And high performance, Olympic and Paralympic athletes including Canada's fastest man Aaron Brown; World Champion Erik Guay; visionary coach John Herdman; downhill mountain bike ruler Finn Iles; X Games silver medalist Noah Bowman; X Games gold medalist and Paralympic Champion Josh Dueck; selfless Olympian Gilmore Junio; three-time FIVB Best Defender Heather Bansley; World Championship silver medalist (800m) Melissa Bishop; broadcast personality Craig McMorris; emerging ski cross star Reece Howden; teenage snowboard phenom Brooke D'Hondt; and 20-time X Games medalist and two-time Olympic bronze medalist Mark McMorris.
We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto FC striker Jozy Altidore; Toronto Maple Leafs star Mitch Marner; NHL MVP Taylor Hall; NHL superstars Shea Weber and Carey Price; Montreal Canadien Brendan Gallagher; and Blue Jays starting pitcher Alek Manoah.
Russell is a passionate athlete advocate and leading supporter of the Olympic movement in Canada. His contribution to the Canadian Olympic Committee’s athlete engagement strategy and marketing programs including the We Are Winter campaign, the Athlete’s Voice Initiative and Game Plan has been invaluable and demonstrates his genuine vision for Canadian high performance sport.
CEO and Secretary General, Canadian Olympic Committee
Russell represents my interests when it comes to finding and negotiating sponsorships. Not only does he know the landscape better than anyone in the business, his ability to create opportunities through smart marketing initiatives and storytelling has brought to fruition partnerships that would have never materialized otherwise.
Olympic Champion, Skeleton
Host, The Amazing Race Canada
I have worked with Russell for a number of years now and every single conversation leaves me with a little fire burning. His attitude and work ethic are contagious and his ability to make all parties in a deal happy always amazes me. I can say all this but when it comes down to it, you simply have to look at the numbers: Almost all major Canadian Olympians have sought him out to handle their careers, on and off the field. It's simple, the best want the best and that's what you get with Russell Reimer.
Co-Founder, The McMorris Foundation
Russell was instrumental in developing the initial business case for exploration of the Olympic and Paralympic Winter Games in Calgary. And later, for Calgary 2026, he supported the development of the Vision, Mission and Values of the bid and the overall narrative development for the International Relations Team's bid presentation to the members of the Association of National Olympic Committees (ANOC).
Senior Planning Advisor, Calgary 2026
Russell has developed sponsorship opportunities and content projects that have supported my growth as a professional athlete and an Olympian so I can keep my focus on continually progressing as a snowboarder. I’m super-proud that Russell is part of my team.
20-Time X Games Medalist
Two-Time Olympic Bronze Medalist
Russell has been, and continues to be, an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in March of 2015. Combining his professionalism, extensive network and inherent understanding of sport tourism, the “Crown Jewel” of Red Bull’s event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.
Country Sport Manager, Red Bull Canada
As volunteer Vice Chair of Marketing and Communications for the Organizing Committee Calgary for over 10 years, Russell Reimer has been a tremendous addition to our team. His creativity and vision have not only contributed to the overall success of the World Cups and World Championships but have played a role in increasing the profile of speed skating in Canada.
Volunteer Chair, Organizing Committee Calgary
Russell has been an integral part of our team for some time. He has provided strategic insight, creative thought and a meaningful value-add to many of our recent major event bid wins. All of which is predicated on a genuine passion to build a great city through sport – whether it’s for economic benefit or quality of life. He’s made a significant and important contribution to our team’s effort.
Marco De Iaco
Executive Director, Calgary Sport Tourism Authority