Russell Reimer, MCS
Russell is the Founder and President of Manifesto Sport Management and a consultant specializing in major event bid strategy, fund development and event property representation, and sponsorship sales for Olympic, pro and action sports athletes.
An active member in Canada's sport scene, Russell developed an award-winning program to promote tobacco-free lives to youth (Sport For Life), founded a growing community movement promoting FREE sport discovery for kids (All Sport One Day) that has grown over the past decade, served as the chair of the Country's first civic sport policy steering committee in Calgary, and led the winning bid for X Games Calgary raising $18.9-million to form a solid funding foundation of the event.
Russell has worked successfully with world leaders in sport for the past 20 years including nine Olympic Games, eight World Championships, and the Calgary 2026 Olympic and Paralympic Winter Games bid as an executive event volunteer, athlete brand and marketing advisor, national sponsorship activation lead, executive producer, lead writer, major event fund developer and bid strategist.
Russell has received several recognitions and awards in content development, sport marketing, community building, and led major event bids including:
- Bid Lead, X Games Calgary (2018-2019)
- Senior Bid Advisor, Calgary 2026 Olympic and Paralympic Games Bid Corporation (2016-2018)
- Executive Producer, TIFF 2018 documentary screening for the theatrical premiere of Unbroken: The Snowboard Life of Mark McMorris
- Bid Lead, Red Bull Crashed Ice Edmonton (2015, 2018)
- Bid Lead, SailGP Canada World Tour (2021-present)
- Founding Delivery Partner, Canadian Olympic Committee's Game Plan de Match (2012)
- Recipient, Mayor’s Award for Corporate Excellence in Sport (Calgary) for client Intact Insurance (2011)
- Finalist, Canadian Sport Tourism Alliance (CSTA) Sport Event of the Year Award for clients Travel Alberta/WinSport Canada (2010)
- Recipient, Canadian Sport Award for Corporate Excellence in Sport for client Intact Insurance for Speed Skating Canada activation (2010)
- Recipient, Avenue Magazine’s Top 40 Under 40, Class of 2009
- Bid Lead, Red Bull X-Fighters Calgary (2009)
- Finalist, ALTO Travel Alberta Industry Award for client WinSport Canada (2009)
- Founder, All Sport One Day community movement (2009-present)
- Recognized by U of C as one of 40 students that will "Wow the World” (2006)
- Recipient, Sport For Life received the inaugural Barb Tarbox Award for Excellence in Tobacco Prevention (2005)
- Chair, Calgary Sport Policy Committee, City of Calgary (2004)
Clients and Projects
Russell's clients and project highlights include: X Games Calgary, Canadian Olympic Committee, Calgary 2026 Olympic and Paralympic Games Bid Corporation, Organizing Committee Calgary (Speed Skating Canada), CBC Sports, PGA TOUR Champions Shaw Charity Classic, Red Bull Canada and Red Bull USA, Burton Snowboards, Intact Insurance, WinSport Canada, Sport Calgary, TSN/Bell Media, Quokka Sports, ABC Sports/ESPN and NBC Olympics.
Manifesto represents an accomplished group of Canadian sport personalities, athlete leaders and difference makers including Hayley Wickenheiser, Coach John Herdma, Natalie Spooner, Brad Gushue, Charles Hamelin, Rosie MacLennan, Reece Howden, Skylar Park, Alannah Yip, Marielle Thompson, Steven Dubois, Noah Bowman, Erin Brooks, Matt Berger, Meaghan Mikkelson, Jade Iginla, and Craig and Mark McMorris.
We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto Maple Leafs star Mitch Marner; Canada's breakout female tennis star Leylah Fernandez, hockey legend Mark Messier; Stanley Cup Champion Nazem Kadri; and Montreal Canadiens Brendan Gallagher, Juraj Slafkovsky and Carey Price among others.
For more information about Manifesto, please contact Russell Reimer, President.
Russell is a passionate athlete advocate and leading supporter of the Olympic movement in Canada. His contributions to the Canadian Olympic Committee’s athlete engagement strategy and marketing programs including the incredibly-successful We Are Winter campaign, the Athlete’s Voice Initiative and the wholistic athlete deveopment program Game Plan has been invaluable and demonstrates his genuine vision for Canadian high performance sport.
CEO and Secretary General, Canadian Olympic Committee
Russell was instrumental in developing the initial business case for exploration of the Olympic and Paralympic Winter Games in Calgary. And later, for Calgary 2026, he supported the development of the Vision, Mission and Values of the bid and led the overall narrative development for the International Relations Team's bid presentation to the members of the Association of National Olympic Committees (ANOC).
Senior Planning Advisor, Calgary 2026
Russell, I'm currently working my thirteenth Olympic Games and the producer team of you (and Doug and Mychael) were such a key part of NBC Olympics and the best I have ever had the pleasure of working with. The creative energy in Sydney 2000 and Salt Lake 2002 was amazing!
Executive Producer, NBC Olympics
I have worked with Russell for a number of years now and every single conversation leaves me with a little fire burning. His attitude and work ethic are contagious and his ability to make all parties in a deal happy always amazes me. I can say all this but when it comes down to it, you simply have to look at the numbers: Almost all major Canadian Olympians have sought him out to handle their careers, on and off the field. It's simple, the best want the best and that's what you get with Russell Reimer.
X Games Medalist
Host, Canada's Ultimate Challenge
Co-Founder, The McMorris Foundation
Russell has developed sponsorship opportunities and content projects that have supported my growth as a professional athlete and an Olympian so I can keep my focus on continually progressing as a snowboarder. I’m super-proud that Russell is a central part of my team.
22-Time X Games Medalist
Three-Time Olympic Bronze Medalist
Co-Founder, The McMorris Foundation
Over the past 10 years that I've worked with Manifesto, Russell has used his genius mind to develop my brand as an athlete and a hockey mom through authentic and creative strategies. Russell also co-created my keynote speech and supported my seamless transition into broadcasting as a hockey analyst for networks such as CBC, SportsNet and TNT. Russell is the absolute best in the business, and I consider myself extremely lucky to have benefitted from our time working together, and to also call him a friend of our family.
Two-Time Olympic Champion, Hockey
Russell has been, and continues to be, an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in 2015 and again in 2018. Combining his professionalism, extensive network and inherent understanding of sport tourism, the “Crown Jewel” of Red Bull's global event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.
Country Sport Manager, Red Bull Canada
As volunteer Vice Chair of Marketing and Communications for the Organizing Committee Calgary for over 10 years, Russell Reimer has been a tremendous addition to our team. His creativity and vision have not only contributed to the overall success of the World Cups and World Championships but have played a role in increasing the profile of speed skating in Canada.
Volunteer Chair, Organizing Committee Calgary