Russell Reimer, MCS

Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, major event bid and fund development and Olympic and action sports athlete management.

An active member in Canada's sport scene, Russell developed an award-winning program to promote tobacco-free lives to youth (Sport For Life), founded a community movement promoting FREE sport discovery for kids (All Sport One Day), led successful bids to bring major sport events to Canada, and served as the chair of the Country's first civic sport policy steering committee in Calgary.

A veteran of seven Olympic Games, five World Championships and over 20 World Cups, Russell has worked successfully with world leaders in sport for the past 15 years as a content producer, athlete advisor and representative, sponsorship activation lead and event fund developer. 

Russell has received several recognitions and awards in marketing and sport tourism including:

  • Winner, Mayor’s Award for Corporate Excellence in Sport for Intact Insurance (2011)
  • Winner, Canadian Sport Award for Corporate Excellence in Sport for client Intact Insurance for Speed Skating Canada activation (2010)
  • Finalist, CSTA Sport Event of the Year Award for client Travel Alberta (2010)
  • Recipient, Avenue Magazine’s Top 40 Under 40, Class of 2009
  • Finalist, ALTO Travel Alberta Industry Award for client WinSport Canada (2009)
  • Recognized by U of C as one of "40 Students that will Wow the World” (2006)
  • Sport For Life received the inaugural Barb Tarbox Award for Excellence in Tobacco Prevention (2005)

His clients and projects include: Canadian Olympic Committee, Canadian Freestyle Ski Association, Speed Skating Canada (Organizing Committee Calgary), CBC, KidSport Canada, Calgary Sport Tourism Authority, PGA TOUR Champions Shaw Charity Classic, AthletesCAN, Tourism Calgary, Red Bull Canada and Red Bull USA, Burton Snowboards, ING Canada, Canada~Snowboard, WinSport Canada, Sport Calgary, AADAC, TSN,, NBC Quokka Sports, and ABC/ESPN Sports.

Manifesto represents an accomplished group of Canadian sport personalities including Olympic gold medalists Jon Montgomery, Rosie MacLennan, Hayley Wickenheiser, Denny Morrison, Tessa Virtue, Scott Moir, Adam van Koeverden, Kaillie Humphries, Maëlle Ricker, Erica Wiebe, Meaghan Mikkelson, Natalie Spooner, Marielle Thompson, Dara Howell, Charles and François Hamelin, and Team Jacobs.

We also represent top NHL prospect Nolan Patrick; NHL superstar Shea Weber; MLB All-Star Roberto Osuna; World Baseball Classic MVP Marcus Stroman; World Champion Erik Guay; visionary coach John Herdman; World Champion and 2-time X Games gold medalist Chris Del Bosco; X Games silver medalist Noah Bowman; X Games gold medalist and Paralympic Champion Josh Dueck; selfless Olympian Gilmore Junio; rising beach volleyball star Taylor Pischke; top-ranked Canadian beach volleyball Team Saxton/Schalk; FIVB defensive player of the year Heather Bansley; World Championship silver medalist (800m) Melissa Bishop; snowboard personality Craig McMorris; and 6-time X Games gold medalist and Olympic bronze medalist Mark McMorris.

Professional Testimonials
Russell is a passionate athlete advocate and leading supporter of the Olympic movement in Canada. His contribution to the Canadian Olympic Committee’s athlete engagement and marketing programs including We Are Winter, Athlete’s Voice Initiative and Game Plan has been invaluable and demonstrates his genuine vision for Canadian high performance sport.

Chris Overholt
CEO and Secretary General
Canadian Olympic Committee

Russell represents my interests when it comes to finding and negotiating sponsorships. Not only does he know the landscape better than anyone in the business, his ability to create opportunities through smart marketing initiatives and storytelling has brought to fruition partnerships that would have never materialized otherwise.

Jon Montgomery
Olympic Champion, Skeleton
Host, The Amazing Race Canada

Russell has been, and continues to be, an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in March of 2015. Combining his professionalism, extensive network and inherent understanding of sport tourism, the “Crown Jewel” of Red Bull’s event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.

Pete Andersen
Red Bull International

Russell's knowledge of and perspective on Canada's sport community is passionate and committed and his work for the CFSA has been invaluable in developing our sport tourism strategy and the funding for our FIS Freestyle Ski World Cups.

Peter Judge
Past CEO, Canadian Freestyle Ski Association
Director, Winter Sport, Own The Podium

As volunteer Vice Chair of Marketing and Communications for the Organizing Committee Calgary for over 10 years, Russell Reimer has been a tremendous addition to our team. His creativity and vision have not only contributed to the overall success of the World Cups and World Championships but have played a role in increasing the profile of speed skating.

Alice Humeny
Chair, Speed Skating Organizing Committee, Calgary

Russell has been an integral part of our team for some time. He has provided strategic insight, creative thought and a meaningful value-add to many of our recent major event bid wins. All of which is predicated on a genuine passion to build a great city through sport – whether it’s for economic benefit or quality of life. He’s made a significant and important contribution to our team’s effort.

Marco De Iaco
Executive Director, Calgary Sport Tourism Authority

Russell Reimer, MCS

Dan Kuzmarov, B.A., LL.B.

Julie Venner, MBA

Media Highlights