Russell Reimer, MCS

Russell is the Founder and President of Manifesto Sport Management and a consultant specializing in sponsorship sales, sport and cause marketing, Olympic, pro and action sports athlete management, and major event bid strategy and fund development.

An active member in Canada's sport scene, Russell developed an award-winning program to promote tobacco-free lives to youth (Sport For Life), founded a growing community movement promoting FREE sport discovery for kids (All Sport One Day), served as the chair of the Country's first civic sport policy steering committee in Calgary, and led the bid for X Games Calgary raising $18.9-million to form a solid funding foundation of the event.

Russell has worked successfully with world leaders in sport for the past 20 years – including eight World Championships, nine Olympic Games, over 25 World Cups and the Calgary 2026 Olympic and Paralympic Winter Games bid – as an executive event volunteer, athlete brand and marketing advisor, national sponsorship activation lead, execuitve producer, lead writer, event fund developer and bid strategist.

Russell has received several recognitions and awards in content development, marketing and sport tourism including:

  • Awarded a special documentary screening at TIFF 2018 for the worldwide theatrical premiere of Unbroken: The Snowboard Life of Mark McMorris
  • Founding Delivery Partner of the Canadian Olympic Committee's Game Plan de Match (2012)Recipient, Mayor’s Award for Corporate Excellence in Sport (Calgary) for client Intact Insurance (2011)
  • Finalist, Canadian Sport Tourism Alliance (CSTA) Sport Event of the Year Award for clients Travel Alberta/WinSport Canada (2010)
  • Recipient, Canadian Sport Award for Corporate Excellence in Sport for client Intact Insurance for Speed Skating Canada activation (2010)
  • Recipient, Avenue Magazine’s Top 40 Under 40, Class of 2009
  • Finalist, ALTO Travel Alberta Industry Award for client WinSport Canada (2009)
  • Recognized by U of C as one of "40 Students that will Wow the World” (2006)
  • Sport For Life received the inaugural Barb Tarbox Award for Excellence in Tobacco Prevention (2005)

Clients and Projects
His clients and projects include: X Games Calgary, Canadian Olympic Committee, Calgary 2026 Olympic and Paralympic Games Bid Corporation, The City of Calgary, Freestyle Canada (CFSA), Rock the Rink Tour, Organizing Committee Calgary (Speed Skating Canada), CBC Sports, Tourism Calgary, KidSport Canada, Calgary Sport Tourism Authority, PGA TOUR Champions Shaw Charity Classic, AthletesCAN, Red Bull Canada and Red Bull USA, Burton Snowboards, Intact Insurance, Canada Snowboard (CSF), WinSport Canada, Sport Calgary, AADAC, TSN/Bell Media, SaltLake2002.com, Quokka Sports, NBCOlympics.com, ABC Sports/ESPN and NBC Sports.

Manifesto represents an accomplished group of Canadian sport personalities, leaders and difference makers including Olympic gold medalists Hayley Wickenheiser, Tessa Virtue, Jon Montgomery, Rosie MacLennan, Denny Morrison, Adam van Koeverden, Kaillie Humphries, Maëlle Ricker, Erica Wiebe, Meaghan Mikkelson, Natalie Spooner, Marielle Thompson, Justin Kripps, Brady Leman and Charles Hamelin.

And high performance, Olympic and Paralympic athletes including sprinter Aaron Brown; World Champion Erik Guay; visionary coach John Herdman; X Games silver medalist Noah Bowman; X Games gold medalist and Paralympic Champion Josh Dueck; selfless Olympian Gilmore Junio; three-time FIVB Best Defender Heather Bansley; World Championship silver medalist (800m) Melissa Bishop; broadcast personality Craig McMorris; emerging ski cross star Reece Howden; teenage snowboard phenom Brooke D'Hondt; and 20-time X Games medalist and two-time Olympic bronze medalist Mark McMorris.

We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto FC striker Jozy Altidore; Toronto Maple Leafs star Mitch Marner; NHL MVP Taylor Hall; and Montreal Canadiens Shea Weber, Brendan Gallagher and Carey Price.

Professional Testimonials
Russell is a passionate athlete advocate and leading supporter of the Olympic movement in Canada. His contribution to the Canadian Olympic Committee’s athlete engagement strategy and marketing programs including the We Are Winter campaign, the Athlete’s Voice Initiative and Game Plan has been invaluable and demonstrates his genuine vision for Canadian high performance sport.

Chris Overholt
CEO and Secretary General, Canadian Olympic Committee

I have worked with Russell for a number of years now and every single conversation leaves me with a little fire burning. His attitude and work ethic are contagious and his ability to make all parties in a deal happy always amazes me. I can say all this but when it comes down to it, you simply have to look at the numbers: Almost all major Canadian Olympians have sought him out to handle their careers, on and off the field. It's simple, the best want the best and that's what you get with Russell Reimer.

Craig McMorris
Broadcast Personality
Co-Founder, The McMorris Foundation

Russell was instrumental in developing the initial business case for exploration of the Olympic and Paralympic Winter Games in Calgary. And later, for Calgary 2026, he supported the development of the Vision, Mission and Values of the bid and the overall narrative development for the International Relations Team's bid presentation to the members of the Association of National Olympic Committees (ANOC).

Terry Wright
Senior Planning Advisor, Calgary 2026

Russell has developed sponsorship opportunities and content projects that have supported my growth as a professional athlete and an Olympian so I can keep my focus on continually progressing as a snowboarder. I’m super-proud that Russell is a central part of my team.

Mark McMorris
20-Time X Games Medalist
Two-Time Olympic Bronze Medalist

Russell represents my interests when it comes to finding and negotiating sponsorships. Not only does he know the landscape better than anyone in the business, his ability to create opportunities through smart marketing initiatives and storytelling has brought to fruition partnerships that would have never materialized otherwise.

Jon Montgomery
Olympic Champion, Skeleton
Host, The Amazing Race Canada

Russell has been, and continues to be, an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in March of 2015. Combining his professionalism, extensive network and inherent understanding of sport tourism, the “Crown Jewel” of Red Bull’s event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.

Pete Andersen
Country Sport Manager, Red Bull Canada

As volunteer Vice Chair of Marketing and Communications for the Organizing Committee Calgary for over 10 years, Russell Reimer has been a tremendous addition to our team. His creativity and vision have not only contributed to the overall success of the World Cups and World Championships but have played a role in increasing the profile of speed skating in Canada.

Alice Humeny
Volunteer Chair, Organizing Committee Calgary

Russell, I'm currently working my 13th Olympic Games and the team of you (and Doug and Mychael) were such a key part of Quokka/NBC Olympics and the best I have ever had the pleasure of working with. The creative energy was amazing!"

Tom Feuer
Executive Producer, NBCOlympics.com (Quokka Sports)

Russell Reimer, MCS

Dan Kuzmarov, BA, LLB

JEFF Daniels, BA, Tourism

Alice Sergent, MA, Sport Management

Phoebe Balshin, BComm, Marketing

Media Highlights

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