Phoebe Balshin, BComm, Marketing

Phoebe is a graduate of McGill University’s Desautels Faculty of Management with a major in Marketing and minor in Finance. 

During her time at McGill, Phoebe served as a teaching assistant and marketing consultant, working on projects for brands such as Birks Jewellery, Clearly Kombucha, and The Montreal Canadiens. Her work with Birks Jewellery inspired a case study she co-authored ‘Birks: The Sparkle of a Cherished Brand,’ published by Harvard Business Review. 

Upon graduation, Phoebe entered into the marketing space, working in consumer packaged goods before moving over to AIR MILES where she managed B2B partnership relationships, influencer relations and digital campaigns for their affiliate program.

She has spent the last year and a half at the NHL agency, The Sports Corporation, working with players and prospects to develop their personal brands and manage their sponsorship opportunities. Athletes Phoebe worked with included the first player under NHL contract to come out as gay, Luke Prokop, and three-time NHL All Star Sebastian Aho.

In addition to her full-time work, Phoebe volunteers for Smashfest, helping to plan and execute their annual ping pong tournament that raises money for rare cancer and concussions research.

Phoebe joins Manifesto with experience in athlete relations, partnership management, content creation, and business development.

Manifesto represents an accomplished group of Canadian sport personalities, leaders and difference makers including Olympic gold medalists Hayley Wickenheiser, Tessa Virtue, Jon Montgomery, Rosie MacLennan, Denny Morrison, Adam van Koeverden, Kaillie Humphries, Steven Dubois, Maëlle Ricker, Erica Wiebe, Meaghan Mikkelson, Natalie Spooner, Marielle Thompson, Justin Kripps, Brady Leman and Charles Hamelin.

And high performance, Olympic and Paralympic athletes including sprinter Aaron Brown; World Champion Erik Guay; visionary coach John Herdman; X Games silver medalist Noah Bowman; X Games gold medalist and Paralympic Champion Josh Dueck; selfless Olympian Gilmore Junio; three-time FIVB Best Defender Heather Bansley; World Championship silver medalist (800m) Melissa Bishop; broadcast personality Craig McMorris; emerging ski cross star Reece Howden; teenage snowboard phenom Brooke D'Hondt; and 20-time X Games medalist and two-time Olympic bronze medalist Mark McMorris.

We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto FC striker Jozy Altidore; Toronto Maple Leafs star Mitch Marner; NHL MVP Taylor Hall; NHL superstars Shea Weber and Carey Price; Montreal Canadien Brendan Gallagher; and Blue Jays starting pitcher Alek Manoah.

Connect with Phoebe Bashin, Manager, Talent and Content.

Russell Reimer, MCS

Dan Kuzmarov, BA, LLB

JEFF Daniels, BA, Tourism

Alice Sergent, MA, Sport Management

Phoebe Balshin, BComm, Marketing

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